Empowering Brands, Athletes—and the Future of Military Recruiting

As traditional recruiting tools lose effectiveness, the U.S. Military faces a critical challenge in connecting with Gen Z. In today’s digital landscape, Name, Image, and Likeness (NIL) represents the single most powerful channel for brands, organizations, and institutions—including the military—to connect with this skeptical audience and influence the next generation of leaders.
Our NIL Strategy and Execution services are built to help you navigate this evolving space with confidence, clarity, and impact.

Why NIL Matters—Now More Than Ever

With the rise of athlete influence, NIL has become more than a sponsorship tactic—it’s a cultural movement that speaks directly to Gen Z in their digital habitat. For military recruiters, it offers a proven way to bridge the credibility gap by engaging a new generation through authentic partnerships with athletes who inspire, influence, and align with the core values of service.
The results are clear: NIL athlete-influencers drive engagement ~17x higher than traditional media and generate conversion rates more than double those of traditional advertising methods.

What We Offer

We deliver end-to-end NIL solutions tailored to your mission:

Strategic Athlete Alignment

We pair your organization with the right athlete ambassadors who embody the shared soldier-athlete identity of discipline, teamwork, and commitment. Our data-driven insights and market research ensure authentic, high-impact collaborations that resonate with your target communities.

Full-Service Campaign Execution

From contract negotiation and NCAA compliance to content production, event coordination, and data-driven performance reporting, we manage every detail—so you can focus on the bigger picture.

Authenticity at Scale

We specialize in building genuine, values-based partnerships that cultivate trust with a skeptical audience. Our campaigns ensure your message is delivered through a relatable, peer-to-peer voice that traditional advertising simply can’t match.

Ready to Unlock the Power of NIL?

Whether you’re a recruiting leader seeking to engage untapped prospects or an athlete seeking purpose-driven partnerships, our NIL services provide the strategy, execution, and insight to drive lasting success.
Contact us today to learn more about our work driving military recruiting wins and how NIL can revolutionize your efforts.